Saving the planet with mindpower: the role of behavioural science in achieving carbon neutrality

How can we use our knowledge of behavioural science, combined with creative thinking, to solve the world’s most complex problems? 

Join us for a discussion with behavioural science pioneers – Rory Sutherland and Jordan Buck – from leading global marketing and communications agency Ogilvy.

Learn about behavioural science, what it is and how we can use it to design solutions to help us reach carbon neutrality by 2050.

Chair: Jim McClelland, SustMeme

Speakers: Rory Sutherland & Jordan Buck, Ogilvy

Behavioural science:

https://www.ted.com/talks/rory_sutherland_perspective_is_everything

Behavioural science and sustainability:

https://www.youtube.com/watch?v=K65MPoI8X_Q