Net zero emojis released by EDF
EDF has introduced a collection of emojis to help more people discuss the key challenges around climate change, following its own research that found less than a third of British people understand the terms surrounding the net zero target.
EDF’s research of 5,000 people showed that nearly half (49%) have no understanding of Net Zero at all, with only 8% feeling they understand it very well.
EDF’s five new emojis depict some of the key topics that people might want to reference:
- net zero
- carbon footprint
- wind energy
- nuclear energy
- solar energy
These will all be submitted to Unicode for consideration in the official emoji keyboard.
Emojis have become the world’s most used language – with 45 per cent of us using them daily, rising to two thirds (65 per cent) of 18-34 year olds. A total of 40 per cent believe emojis help people discuss complex issues more easily – with a third (36 per cent) using them to help make their point and a fifth (20 per cent) believing emojis help them communicate more effectively than words.
EDF’s research found the other reasons preventing discussions around the climate challenge include not fully understanding what the UK is trying to achieve (18 per cent), concerns about not understanding the complexities (17 per cent) and not feeling there is a simple way of bringing it into daily conversation (17 per cent).
Keith Broni, emoji expert and deputy emoji editor at Emojipedia, said of the campaign: “Emojis have become an integral part of modern conversation. Whether sending messages to friends or family, posting on social media or even sending a work email – they have become a key tool by which we communicate. Over the years, we have seen the emoji keyboard increasingly reflecting important social and cultural issues. However, EDF has noted that there are currently no emojis specifically related to one of the world’s biggest priorities: climate change. By proposing this range of climate-change related symbols, EDF could encourage people to discuss these vital issues and help the UK reach its Net Zero target.”
Philippe Commaret, Managing Director for Customers at EDF added: “In order to tackle climate change, we need to get everyone speaking the language of carbon reduction. As we get closer to 2050, it’s more important than ever to have meaningful conversations with the people around us about the future of our planet.
“As Britain’s biggest generator of zero carbon electricity, we’re committed to helping Britain achieve Net Zero. As emojis continue to be such an important part of modern communication, we believe this new collection will help break down the barriers to discussing climate issues and encourage everyone to play their part in reducing carbon emissions.”
EDF has created 10 emoji designs – with two each depicting ‘Net Zero’, ‘carbon footprint’, ‘wind energy’, ‘nuclear energy’ and ‘solar energy’. Consumers will be able to vote for their favourite designs across EDF’s social media channels – the designs that receive the most votes will be submitted as part of formal proposals to Unicode, for consideration in the official emoji keyboard.
For more info visit: edfenergy.com